Tag Archives: Google Kung Fu

Skate where the puck is going.

My wife Tina is driving and I’m on what she calls “the working side of the car”. We are returning from the Colorado Auctioneer’s Association’s Conference in Denver. I was asked to come and present a intro. version of my Google Kung Fu class and a Google Kung Fu for Social Media class.

As part of my class I teach to do what Wayne Gretzky said and “Skate where the puck is going, not where it has been”. To many of us do that, we spend our time becoming experts at what used to work really well. I don’t want to be known as the foremost authority in newspaper advertising, or cuneiform for that matter.

Where is the puck going in Social Media?

What is your cuneiform budget?

What is your cuneiform budget?

I came across this article on our way home and thought in needed to be seen. Google + is slowly drawing us in as we can’t resist it. In my class I help the students understand the importance of Google Places, the integration of Google services like Youtube, Google Photos, and the myriad other Google services.

The truth is most of us have already started using Google + we just don’t know it. We use Google Places all the time when we want to find a hotel, or a restaurant, or fill in the blank (don’t kid yourself, Google saw you do that search and if you were signed in you can bet Google made a little note of which hotel you looked at last and if you clicked on their number). Google knows the kind of music you listened to on Youtube. If you doubt this go listen to a song by Pink on Youtube then go do Google search on the word Pink and see what comes up.

I use the email Google sent out when they integrated their 60 privacy policies into 1 policy that let people have a more seamless experience in my Google Kung Fu class. This article just backs up what I have been teaching in my class for a couple of years.

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